Kennard & Daughters is a brand strategy consultancy servicing a range of fashion, hospitality & lifestyle clients.

Using your brand vision as our guideline, we provide the initiatives & best practices to achieve goals & increase sales.

Our approach is both analytical and intuitive, allowing us to tell your brand story in the most authentic & engaging way possible.



Brand strategy & sales distribution & e-commerce & social media & content strategy & business management & business coaching & web design & brand identity


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Who We Are

Prior to founding Kennard & Daughters, Tracy Kennard spent 15 years running sales and launching businesses for brands such as Esprit, Calvin Klein, DKNY, Quiksilver, Ella Moss, and Splendid.

Most recently, she was Vice President of Lauren Moffatt, where she directed global wholesale and retail strategy, public relations, and online and offline marketing.

Giving Back

Tracy is also mentor and / or advisor to the following initiatives tasked with supporting the upcoming generation of fashion designers in New York City:

CFDA {Fashion Incubator}, a business development program supporting the next generation of fashion designers in New York City.

Design Entrepreneurs, an FIT / NYCEDC mini MBA program that provides business acumen, resources and community for emerging fashion designers to grow their businesses.

NYC Fashion Fellows, an initiative of NYCEDC and 92Y to bring resources and mentorship to rising stars in fashion management.



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